2 Comments

1. Sandra M says:

   April 22, 2011 at 12:31 pm

   Businesses are in business to make a profit. If a product or brand is not meeting expectations that would be one reason to stop selling the product. It could also be that they got a better buying deal on another similar product. It could be that the product poses a liability, a safety concern, a reason for consumers to file a law suit against the company.

   The product or brand may not do what it claims to do, the product might not work.
2. Lady says:

   April 22, 2011 at 12:31 pm

   I’m barely taking my first marketing class, though my major is accounting, but I’m assuming it’s because the brand is longer carrying its on weight anymore, i.e. the money the store is investing to promote it, package and display it plus overhead is costing too much to carry the brand. I know Mervyn’s closed in my area because the whole store wasn’t making enough period to cover all their costs and it stopped supplying less brands up to the point when it finally closed. So, if there is no longer a market for a particular brand then the store should just drop it and I’m sure they will only do this after they have gathered enough data to conclude the brand is simply not worth carrying anymore.