Tweet Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound [...]
Posts from ‘October, 2011’
Houston’s Top Marketing Award Competition Opens for Nominations
Tweet HOUSTON, TX– – The American Marketing Association Houston Chapter is now accepting nominations for AMA Houston’s Marketer of the Year. With this year’s event scheduled for March 12, 2012 at the Alley … View full post on marketing – Yahoo! News Search Results
BMA Colorado & 90octane Publish the Digital Marketing White Paper “Leading the Way in Lead Nurturing”
Tweet Denver, CO — Denver conversion-driven marketing agency 90octane and the Colorado Chapter of the Business Marketing Association (BMA Colorado) announce the publication of a white paper entitled “Leading … View full post on marketing – Yahoo! News Search Results
How to Forecast & Measure Your Marketing ROI with a Scorecard
Tweet No marketing department has infinite time or money. We are constantly refining our answer to the question “What is the best way to spend our time and money?” And we do that: When we’re building a media plan When we measure … View full post on marketing – Yahoo! News Search Results
Blogging To Bring Your Company Out On Top
Blogging is a great tool that a company can use towards a number of goals. This form of communication is beginning to show its worth within the corporate world with its ability to get information out there in many avenues whether it is clients, employees or the general public. Just because it is called corporate blogging does not mean it serves only the company itself. It is something that is meant to inform, educate as well as entertain readers. A blog writer needs to define the goal of the blog and to plan exactly what the content will be of each one. Being a corporate piece of writing does not mean that it should not be interesting and specially tailored to the correct audience.
