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Posts on ‘July 13th, 2012’

Marketing Change Management — Like It Or Not, You Have To Figure It Out

Tweet About 2 years ago at the Forrester Marketing Forum, I gave a speech about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. The premise was and is that marketing will change rapidly and radically, caused by the technologies now at [...] View full post [...]

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