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John Richard Pilger is an Australian journalist and documentary maker. He has twice won Britain’s Journalist of the Year Award, and his documentaries have received academy awards in Britain and the US. Thank You to… Wakeymedia2 www.youtube.com
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Marketing gurus will constantly tout the undeniable significance of brands on the perception of companies from the public’s perspective. Even with a business with lackluster products can see huge gains by establishing a successful, alluring brand that lends a certain emotional dimension to the business. Consumers will invest in companies they trust, and a good brand will create that trust.
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Is marketing the new finance?
Hal Varian – Chief Economist – Google – Is marketing the new finance?
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