Co-president of marketing takes responsibility for film’s underperformance Ildiko Juhasz The action flick Knight and Day , startting Tom Cruise and Cameron Diaz, underperformed at the box office, but Tony Sella, co-president of marketing at Fox, says it is not a reflection on Cruise. Instead, Sella says the films unsatisfactory performance can be blamed on [...]
Posts Tagged ‘knight’
Dark Knight – Viral Marketing Campaign
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
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Dark Knight – Viral Marketing Campaign
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
Share and Enjoy:
Dark Knight – Viral Marketing Campaign
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
Share and Enjoy:
Dark Knight – Viral Marketing Campaign
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
Share and Enjoy:
