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	<title>MarketingByMouth.com &#187; knight</title>
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		<title>Marketing The Problem For Knight and Day, Not Tom Cruise</title>
		<link>http://marketingbymouth.com/20603/marketing-the-problem-for-knight-and-day-not-tom-cruise/</link>
		<comments>http://marketingbymouth.com/20603/marketing-the-problem-for-knight-and-day-not-tom-cruise/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 05:52:00 +0000</pubDate>
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				<category><![CDATA[marketing]]></category>
		<category><![CDATA[cruise]]></category>
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		<description><![CDATA[<div style="text-align:center;margin: 12px;"><a href="http://www.lynxtrack.com/click/uhWTXyPyzw9yyYPymnb/s-marketing1" target="_blank"><img src="http://www.imglt.com/i/lt/2463/Layers_SPC_336x280_US.gif" width="336" height="280" alt="Click Here" border="0"></a></div>
			
				
			
		
Co-president of marketing takes responsibility for film&#8217;s underperformance Ildiko Juhasz The action flick Knight and Day , startting Tom Cruise and Cameron Diaz, underperformed at the box office, but Tony Sella, co-president of marketing at Fox, says it is not a reflection on Cruise. Instead, Sella says the films unsatisfactory performance can be blamed on [...]]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17555/dark-knight-viral-marketing-campaign-6/</link>
		<comments>http://marketingbymouth.com/17555/dark-knight-viral-marketing-campaign-6/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 13:18:02 +0000</pubDate>
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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
Related Blogs

Related Blogs on batman
I Want This [...]]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17543/dark-knight-viral-marketing-campaign-5/</link>
		<comments>http://marketingbymouth.com/17543/dark-knight-viral-marketing-campaign-5/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 04:30:32 +0000</pubDate>
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		<description><![CDATA[
			
				
			
		

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles



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]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17482/dark-knight-viral-marketing-campaign-4/</link>
		<comments>http://marketingbymouth.com/17482/dark-knight-viral-marketing-campaign-4/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 12:31:03 +0000</pubDate>
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		<guid isPermaLink="false">http://marketingbymouth.com/17482/dark-knight-viral-marketing-campaign-4/</guid>
		<description><![CDATA[
			
				
			
		

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles



Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17465/dark-knight-viral-marketing-campaign-3/</link>
		<comments>http://marketingbymouth.com/17465/dark-knight-viral-marketing-campaign-3/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 04:30:38 +0000</pubDate>
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		<guid isPermaLink="false">http://marketingbymouth.com/17465/dark-knight-viral-marketing-campaign-3/</guid>
		<description><![CDATA[
			
				
			
		

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles



Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17464/dark-knight-viral-marketing-campaign-2/</link>
		<comments>http://marketingbymouth.com/17464/dark-knight-viral-marketing-campaign-2/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 20:33:15 +0000</pubDate>
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		<guid isPermaLink="false">http://marketingbymouth.com/17464/dark-knight-viral-marketing-campaign-2/</guid>
		<description><![CDATA[
			
				
			
		

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles



Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
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		<title>Dark Knight &#8211; Viral Marketing Campaign</title>
		<link>http://marketingbymouth.com/17457/dark-knight-viral-marketing-campaign/</link>
		<comments>http://marketingbymouth.com/17457/dark-knight-viral-marketing-campaign/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:29:30 +0000</pubDate>
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		<category><![CDATA[so]]></category>
		<category><![CDATA[viral]]></category>
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		<guid isPermaLink="false">http://marketingbymouth.com/17457/dark-knight-viral-marketing-campaign/</guid>
		<description><![CDATA[
			
				
			
		

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film&#8217;s &#8220;Why So Serious?&#8221; tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles



Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
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