Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of widerfunnel, a Website Optmizer Authorized [...]
Posts Tagged ‘landing page optmization’
Escaping the Dark Ages of Online Marketing with Tom Leung
Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of widerfunnel, a Website Optmizer Authorized [...]
