Conversational marketing technology provider Neolane today announced $44 million in revenue, the result of 47 percent year-over-year growth in 2011, to close out another profitable year. View full post on marketing – Yahoo! News Search Results
Posts Tagged ‘technology’
The Marketing Technology Blog Founded by Online Marketing Speaker and Expert Douglas Karr Continues to Achieve New …
INDIANAPOLIS, IN– – On Nov. 2, the marketing blog reached a 5 year high of 7,690 views in a single 24-hour period, ranking among the highest marketing blogs on the Internet. That day’s blog discussed … View full post on marketing – Yahoo! News Search Results
IBM’s Global Chief Marketing Officer Study: CMOs Must Embrace Technology to Succeed
This week IBM released the findings of its first ever Global Chief Marketing Officer study of more than 1,700 CMOs from 64 countries and 19 industries. The findings reflect the shifting online, social and mobile buying trends IBM has identified through its Smarter Commerce initiative and proves that today’s CMO has a pivotal role in [...]
Advertising Online: The Gold Field Or Just A Fad?
Conventional advertising approaches considered a mixture of above the line and below the line marketing strategies. Gaining traction in a mass market through broadcasts via television, radio and newspapers to build brand recognition combined with focused strategies to tailor niche messages to particular audiences through a BTL approach. For years this has remained the primary technique for achieving brand profile, for generating prospects and opening a sales channel.
How Real-Time Marketing Technology Can Transform Your Business
Market research used to be a calming activity, like a relaxing game of golf. You would see some trend in the market and commission a survey or some other form of research. A couple of months or more would go by as you played a few more holes. Then you would get an answer. No [...]
